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The Ugly Truth About the Beauty Industry

The Ugly Truth About the Beauty Industry

Instagram content creator and founder of the popular Catholic lifestyle brand, West Coast Catholic, Mari Wagner is showing the world how to live a bold, attractive, and fulfilling Catholic life by being in the world but not of it.

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It’s time to burst your bubble. The beauty products you’ve been using are likely filled with seriously damaging toxins that are impacting your health. Yup, I didn’t believe it at first either but the research shows it’s true! All your conventional store bought makeup along with brands that are claiming to be “clean” are actually playing a part in destroying our health and hormones. 

The unfortunate reality is that due to a lack of regulation, beauty and cosmetic companies often use ingredients known to be harmful in their products. Let that sink in: there are TOXIC chemicals linked to hormone disruption, increased cancer risk, and other serious health concerns in many of the products we apply to our bodies every day. No thanks!

Want to learn even more? Watch my FREE clean beauty beauty crash course to learn all about it!

The Problem with the Beauty Industry

In 1938, Congress created The Federal Food, Drug, and Cosmetic Act, which banned only eleven ingredients from being used in beauty products. Since then, the U.S. has only banned a handful of additional ingredients—compared to the European Union, which has banned over 1,300. This means that in the U.S., companies can legally include a cocktail of carcinogens, allergens, and endocrine disruptors in personal care products without disclosing the full extent of their harm.

To make matters worse, the FDA does not have the authority to recall products even if numerous people report adverse reactions. This means that even products known to cause harm can remain on the market.

The Greenwashing Deception

Many companies use a marketing tactic called “greenwashing” to deceive consumers into believing their products are safer than they actually are. They use terms like “natural,” “clean,” or “cruelty-free” to appear wholesome, while still including harmful chemicals in their formulations.

For example, Bare Minerals—a brand that sounds natural and safe—was recently involved in a class-action lawsuit for containing PFAs, also known as “forever chemicals.” These compounds do not break down in the body or the environment, leading to long-term health risks.

Your Skin Absorbs Everything

Did you know it takes less than 30 seconds for your skin to absorb whatever you put on it into your bloodstream? Your skin, the largest organ in your body, is porous, meaning it absorbs the products you apply just as food enters your system when you eat.

A study published in the American Journal of Public Health found that the skin absorbs an average of 64% of the total contaminant dosage found in drinking water. Other studies have shown even higher absorption rates for areas like the face, underarms, and scalp. Fragrances, in particular, are absorbed at nearly 100%. And fragrance is one of the most unregulated ingredients in our products. A good rule of thumb is if you see fragrance listed in the ingredient list – that’s a no go. 

This means that if your skincare and makeup contain harsh chemicals, synthetic fragrances, and toxic preservatives, those harmful ingredients are making their way into your body.

The Better Way: Truly Clean Beauty

We don’t have to live in fear of our beauty products, but we do need to be informed and intentional. Choosing truly clean beauty brands is one of the simplest ways to support your overall well-being and has been an empowering journey for me.

After years of searching for products that are both safe and high-performing, and feeling like none of the products were performing like my old toxic faves did… I finally found a skincare and makeup line that meets the highest standards of safety and performance: Crunchi. Their products are completely toxin-free, prioritize certified organic ingredients (to minimize pesticide and herbicide exposure), and actually perform better than conventional brands.

Crunchi stands out because they: ✅ Ban thousands of harmful ingredients ✅ Use certified organic and high-performance natural ingredients ✅ Are third-party tested for heavy metals, PFAs and more ✅ Are eco-friendly and cruelty-free ✅it actually gets results

The best part? Their products work just as well—if not better—than my old conventional go-to’s. I no longer have to compromise my health for beauty, and that feels amazing.

Ready to Make the Switch?

If you’re ready to start detoxing your beauty routine, I’d love to help! Here’s how you can get started: ✨ Check out my FREE Clean Beauty Crash course, then when you’re ready you can get $10 off your first order of $50+ with my Crunchi link here ✨ And you can DM me “CLEAN” on Instagram for personalized recommendations ✨ 

Your skin—and your health—deserve better. Let’s make the switch together!

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Hi, I'm Mari

A devoted Catholic, who is passionate about inspiring women to live vibrant and purposeful christ-centered lives through faith-filled marriages, beautiful homes and natural wellness.

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I'm a 20 something gal who has spent her life figuring out how to be in the world but not of it. I'm seriously just a "normal" girl who found the fullness of life in living the Catholic faith boldly & joyfully. I love all things fashion, homemaking, marriage, travel, wellness and more-- all while keeping Jesus at the center of it all. 

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